Why content matters

Before further examining an IMC program, consider the traditional framework of marketing promotions. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Search queries are an average of three words long, and more than 25 percent are only a single word. Content …

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Top trends in comment spam to watch

For a potential customer who places items in the shopping basket but does not make the final purchase, remarketing becomes valuable, especially when the person did not provide an email address or register at the website. Marketers study the brand's image in order to identify its strengths and weaknesses. Few …

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