It can be a good idea to put yourself in your customers' shoes, particularly if you're hoping to get your content shared across social media. The more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy …

It cares whether your page can actually help someone. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You should choose your tool based on your business and technical requirements. There are so many examples of wooden rocking horses …

Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're attracting the wrong audience or your webpage content isn't interesting, relevant or useful to the audience, your CTR …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Let's not forget the speed of your site, not just because we …

Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Members of the …