Digital marketing has evolved into a mandatory ingredient rather thanan option for companies. Use simple textual links with relevant keyword-rich anchor text. Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Using media effectively requires …

You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Selecting the appropriate …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Worse case scenario your website is hit by the Google Panda algorithm. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Additional information …

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Create an XML sitemap and submit it …

Don't use too many colors. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. A strong linking structure and other internal SEO best practices can provide that. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed …

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. What makes PHP really appealing is that it is the …

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. For a search program to be …

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. ou can find out the same by tracking the keywords that users are typing in the search bar on your …