Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Search engines mine web pages and other digital content …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Facebook, Twitter, Instagram, and Pinterest are the most widely …

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Service companies tend to favor media advertising. Emotions and other feelings can lead to poor choices. Generally, the use of focused crawlers means that websites which were granted a particularly …

For a potential customer who places items in the shopping basket but does not make the final purchase, remarketing becomes valuable, especially when the person did not provide an email address or register at the website. This is abundantly clear for the less popular keywords that have fewer sponsored links …

Limit use of PDF files. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines …

cross-selling possibilities. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. The SEO of your website is largely …

Let's discuss each of these in turn. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Let's say that you run a goat farm in Detroit …

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. There are a variety of factors …

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. In contrast, any person who happens to be in the area …