The hidden agenda behind hits

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. But there's …

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Make the most of SEO by really understanding page rank

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. As search engines continue to mature and their understanding of concepts deepen, businesses will …

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Provide an analysis section to help with SERPs

Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer …

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My thoughts on backlinks

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises …

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A do-it-yourself guide to webmaster tools

By participating in existing chat rooms (simultaneous, online conversations with multiple people) or message boards (messages posted and read at any time), you can spread the word subtly. The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google …

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To get fast rankings, you need page rank

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While Google is the big dog when it comes to search engines, don't forget about Bing. It …

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Reasons why marketers love authority sites

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? If your title is longer, it will run off and include three trailing dots when …

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What can Twitter teach you about SEM

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile …

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