SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a …

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can …

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is …

Communications goals differ depending on the stage in the buying process. SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. Think of a sitemap as a list of files that give hints to the …

What happens when you search for information? Cutting down on load time can really help to improve your entire online presence as well. Let me give you some visuals to reinforce the point. The more digestible your text is, the more people will read your articles.

Understanding URLs

Consumer-oriented research assists marketers in identifying the context of a product's use. You should always Google keywords before committing to them.because it'll help you to understand what-in Google's eyes-is the best result for that particular keyword. If most of the results are vastly different to the content you're trying …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Now, industries and specific businesses all over …

In this sense, being unique is an advantage. You will never get enough traffic on your website. That's the human nature. We always strive for more. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long …

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Some consider using company insiders to be unethical, which means care should be taken before starting such programs. For instance, in many Asian countries, white, not black, signifies death …

Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. It's super tempting to right …