There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Customers who enjoy shopping undertake more in-depth searches for goods and services. The anchor text you use for a link should provide at least a basic idea of …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. In this scenario …

Not only can this result in a lot of wasted effort, but it can target an audience which isn't the right one for your business. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches …

A lot of people think of link reclamation as just 301'ing pages they have moved that still have a lot of great backlinks. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. Test your site's …

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. Is …

The combination of SEO and conversion can result in a lift in organic results. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. All of these steps help to gain organic traffic to your website.Google is the most …

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. When a visitor looks at your …

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Content is a very important part of your website but it is far from the only on page factor that will affect how well …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few …