More importance is given to landing pages

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. In this scenario …

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Its all about comment spam

Not only can this result in a lot of wasted effort, but it can target an audience which isn't the right one for your business. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches …

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Learn to do non reciprocal links like a pro

A lot of people think of link reclamation as just 301'ing pages they have moved that still have a lot of great backlinks. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. Test your site's …

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Short Story: The truth about comment spam

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. Is …

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How to turn page impressions into success

The combination of SEO and conversion can result in a lift in organic results. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. All of these steps help to gain organic traffic to your website.Google is the most …

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Pay attention to scraping

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Content is a very important part of your website but it is far from the only on page factor that will affect how well …

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