In this sense, being unique is an advantage. You will never get enough traffic on your website. That's the human nature. We always strive for more. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long …

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Additional information …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Let's not forget the speed of your site, not just because we …

Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Obtaining Backlinks can be a tricky process that takes lots of time and patience. No spider activity could signal problems. At that point, company leaders consider what they wish to …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. There are a variety of factors …

With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. You will obviously not be spending much …

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Create an XML sitemap and submit it …

In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links …

Don't use too many colors. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. A strong linking structure and other internal SEO best practices can provide that. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed …

The combination of SEO and conversion can result in a lift in organic results. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. All of these steps help to gain organic traffic to your website.Google is the most …

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. When a visitor looks at your …

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. What makes PHP really appealing is that it is the …

You can do this, too! We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? Monitoring search engine market share news can be helpful in pursuing sound SEO choices. SEO teams and …

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. For a search program to be …

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Content is a very important part of your website but it is far from the only on page factor that will affect how well …

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. ou can find out the same by tracking the keywords that users are typing in the search bar on your …

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Rational appeals rely on consumers actively processing the information presented in the content. Like it or not, your …

Then your rankings don't really matter. Don't use too many colors. A backlink is basically someone else's website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. On page SEO refers to those elements on a site that make your page …

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? If your title is longer, it will run off and include three trailing dots when …

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page …

The source of a link matters a great deal to how much weight it carries in Google's algorithm. A small dip in search traffic is no immediate cause for concern (it may just be a temporary drop in consumer interest); but if that dip lasts for more than a few …

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. In contrast, any person who happens to be in the area …

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Some consider using company insiders to be unethical, which means care should be taken before starting such programs. For instance, in many Asian countries, white, not black, signifies death …

Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Members of the …

For a potential customer who places items in the shopping basket but does not make the final purchase, remarketing becomes valuable, especially when the person did not provide an email address or register at the website. Marketers study the brand's image in order to identify its strengths and weaknesses. Few …

Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. It's super tempting to right …

As people spend greater amounts of time on social media, the amount of online buzz about SEO also rises. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel …

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile …

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

Visual content shared on Pinterest has a longer lifecycle compared to other content formats. Pins receive 40 percent of all the clicks within the first day and 70 percent take place in the first two days, the last 30 percent of clicks within the course of a month. Plenty of …