So are you going to start making changes to improve your ROI?

Gender Men and women purchase different products, buy similar products with different features (e.g., deodorants), desire products for dissimilar reasons (laptops, televisions), and buy the same products after being influenced by different kinds of appeals through different media. In contrast, any person who happens to be in the area …

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The benefits of non reciprocal links to your search marketing strategy

If you are in a serious business (or any other entity), always buy domains with more than a one-year registration period. Some consider using company insiders to be unethical, which means care should be taken before starting such programs. For instance, in many Asian countries, white, not black, signifies death …

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The truth about duplication

Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Members of the …

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Top trends in comment spam to watch

For a potential customer who places items in the shopping basket but does not make the final purchase, remarketing becomes valuable, especially when the person did not provide an email address or register at the website. Marketers study the brand's image in order to identify its strengths and weaknesses. Few …

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Want a thriving business? Focus on hits

Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. It's super tempting to right …

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Warning: These mistakes could destroy your mobile search

As people spend greater amounts of time on social media, the amount of online buzz about SEO also rises. By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel …

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What can Twitter teach you about SEM

Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile …

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What your mum didn't tell you about quality

Invest time and efforts into guest blogging as well while maintaining an active blog on your site. Choose relevant, popular websites for your guest posts and embed intelligent links in your article. Initially, add one backlink per post that adds value to the content and is pertinent to the underlying …

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