For example, right now tweets are getting indexed. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment …

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Service companies tend to favor media advertising. Emotions and other feelings can lead to poor choices. Generally, the use of focused crawlers means that websites which were granted a particularly …

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. Google searches for open content that is readable and easily navigated. Google Webmaster …

What happens when you search for information? Cutting down on load time can really help to improve your entire online presence as well. Let me give you some visuals to reinforce the point. The more digestible your text is, the more people will read your articles.

Understanding URLs

Before further examining an IMC program, consider the traditional framework of marketing promotions. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Search queries are an average of three words long, and more than 25 percent are only a single word. Content …

For a potential customer who places items in the shopping basket but does not make the final purchase, remarketing becomes valuable, especially when the person did not provide an email address or register at the website. This is abundantly clear for the less popular keywords that have fewer sponsored links …

You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Selecting the appropriate …

Not only can this result in a lot of wasted effort, but it can target an audience which isn't the right one for your business. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches …

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

By participating in existing chat rooms (simultaneous, online conversations with multiple people) or message boards (messages posted and read at any time), you can spread the word subtly. The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google …

Consumer-oriented research assists marketers in identifying the context of a product's use. You should always Google keywords before committing to them.because it'll help you to understand what-in Google's eyes-is the best result for that particular keyword. If most of the results are vastly different to the content you're trying …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Worse case scenario your website is hit by the Google Panda algorithm. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Newer technologies create challenges for agencies such as content marketing, along with native advertising. Understanding the domain name governance model can be helpful in understanding the various domain extensions. Is there …

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

Limit use of PDF files. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines …

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Consumers view …

cross-selling possibilities. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. The SEO of your website is largely …

If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Now, industries and specific businesses all over …

Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're attracting the wrong audience or your webpage content isn't interesting, relevant or useful to the audience, your CTR …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). The percentage of people who respond to banner ads steadily shrinks. If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going …

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don't always work and vice versa. Some agencies provide specialized services. Online web advertising reaches younger, more internetsavvy consumers. Google will ignore and not index pages with content …

A lot of people think of link reclamation as just 301'ing pages they have moved that still have a lot of great backlinks. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. Test your site's …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The good news is that by handling website migrations well, you can ensure that there Companies sponsor individuals as agents or advocates to introduce …

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. Is …

This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any …

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While Google is the big dog when it comes to search engines, don't forget about Bing. It …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to …

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it's time to write! Your SEO keywords need to appear in your content - just don't overdo it or your content will look spammy. A concrete visual displays something recognizable as …

Let's discuss each of these in turn. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Let's say that you run a goat farm in Detroit …

In this sense, being unique is an advantage. You will never get enough traffic on your website. That's the human nature. We always strive for more. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long …

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Additional information …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Let's not forget the speed of your site, not just because we …

Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Obtaining Backlinks can be a tricky process that takes lots of time and patience. No spider activity could signal problems. At that point, company leaders consider what they wish to …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. There are a variety of factors …

With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. You will obviously not be spending much …