Audit your site using tools such as Google's PageSpeed Insights or Pingdom's speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it's holding you back... In addition to publishing relevant, high-quality …

If the same content appears multiple times on your website, search engines must pick the best version of the content for the search results. That can go wrong. It is better to remove duplicate content from your website so that search engines can easily find the most relevant page on …

Replace the slider with a static image and a CTA button. And when the search rankings are high, so is the traffic generated from search engines as well as social media sharing. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out a way …

Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included. Both of these tools are free, but will only check up to a certain number of URLs. Does storytelling …

This is one of the best ways to link back to another site is by featuring them on your site. E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is the framework that Google raters use to assess content creators, webpages, and websites as a whole. Experience 20:20 Vision without …

Google doesn't only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics. Duplicate content as an SEO issue is a major factor. Duplicate content is when …

Since mobile users need things quick, it may be tempting to reduce your on-page content, but keep as many words on the page as appropriate to maximize the amount of content Google can crawl. People can access brands anywhere, at any time. Writing blog content is one of the best …

Accordingly, it's in your best interest to diversify the sources you use, seeking new sources whenever possible.If you've only been relying on the same handful of sources, you're bound to see a plateau in your returns. Title tags and meta descriptions are important elements of your website's content. The …

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Instead of focusing on general SEO, we recommend that you pick a more specific target audience who will be highly receptive to the specific type of SEO services you're offering …

The approach to solving these problems is to handle with care. The basic premise of meta search engines is to aggregate these search results from many different crawler-based search engines, thereby improving the quality of the search results. While broad topics are still important, your content will be more hard …

The output of the monitoring phase is sets of data, typically organized in monthly report summaries. Ensuring your business information is 100% correct on Google My Business is essential. The quality and appeal of your work is far more important than the length, but the data points toward longer posts …

SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. But there's …

There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Customers who enjoy shopping undertake more in-depth searches for goods and services. The anchor text you use for a link should provide at least a basic idea of …

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles …

Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. Treat it like a mini-title for the following section of text. Content serves as a much better citation than a sales page. A lovely present would be one of those new rocking horses …

The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the context of the entire campaign. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Social tools allow people to talk …

Make your site tell the users' browsers to cache its elements. That way, when the users visit your site again, it will load much faster, since the elements are already there on their computers. Your website's health will not only impact your SEO results but will also have a hand …

Standardized global brands also allow for the transference of best practices from one country to another. "Link building" is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of …

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. This document should contain …

And don't let SEO take over your life - you still have to be out there doing business. Visual images often lead to more favorable attitudes toward the a Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good …

Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. In the past, Google would only give a website real estate in …

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Search engines mine web pages and other digital content …

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the …

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. They don't understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can …

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. This has a direct impact on my SERPs and helps to improve click-through rates. By …

Consumers make approximately 50 percent of all online purchase from mobile devices. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. A newer email tactic involves weather targeting. Have you ever tried to buy artisan classic rocking horses round …

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. As search engines continue to mature and their understanding of concepts deepen, businesses will …

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won't help your website reach a global audience. Keyword density is a tireless SEO myth. The bottom line is that if you're focusing on a small group of …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy …

It cares whether your page can actually help someone. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You should choose your tool based on your business and technical requirements. There are so many examples of wooden rocking horses …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Facebook, Twitter, Instagram, and Pinterest are the most widely …

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades …

You could pay for ads - but is this really a viable (affordable) long-term solution? Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Google doesn't want to deliver you …

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is …

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Google doesn't …

Communications goals differ depending on the stage in the buying process. SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. Think of a sitemap as a list of files that give hints to the …

Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer …