Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

Limit use of PDF files. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines …

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Consumers view …

cross-selling possibilities. Simply having an awareness of opportunities allows a search marketer to expand his or her audience. As weeve said before, the sheer amount of information that is available through the internet has increased exponentially since the beginning of the information era. The SEO of your website is largely …

If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Now, industries and specific businesses all over …

Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're attracting the wrong audience or your webpage content isn't interesting, relevant or useful to the audience, your CTR …

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). The percentage of people who respond to banner ads steadily shrinks. If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going …

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don't always work and vice versa. Some agencies provide specialized services. Online web advertising reaches younger, more internetsavvy consumers. Google will ignore and not index pages with content …

A lot of people think of link reclamation as just 301'ing pages they have moved that still have a lot of great backlinks. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. Test your site's …

Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the …

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The good news is that by handling website migrations well, you can ensure that there Companies sponsor individuals as agents or advocates to introduce …

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. Is …

This is not a good situation, as your site will show a message from your hosting provider asking you to contact them to clean the offending script. Rest assured that real SEO has nothing to do with keyword stuffing, keyword density, hacks, tricks or cunning techniques. If you hear any …

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While Google is the big dog when it comes to search engines, don't forget about Bing. It …

A crawler is a Search Engine bot or a Search Engine spider that travels all around the web looking out for new pages ready to be indexed. In this scenario, the web can be considered as an entire country and the spiders/bots of Google stop at every destination to …

As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to …

After you complete your Google SEO keyword research and have a list of Google SEO keywords you want to target, it's time to write! Your SEO keywords need to appear in your content - just don't overdo it or your content will look spammy. A concrete visual displays something recognizable as …

Let's discuss each of these in turn. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. Let's say that you run a goat farm in Detroit …

In this sense, being unique is an advantage. You will never get enough traffic on your website. That's the human nature. We always strive for more. Analytics allow you to know where your users are coming from, where they are going once they get to your site, and how long …

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

Also, you need to remember that to us, quality is subjective, but to Google, quality is a calculated determination courtesy of their Panda update. It's true, that a few duplicates on your site won't hurt you, Google is clever enough to filter them out, but when you reach a large …

To "optimize" for a mobile-first index, make sure that what you serve to mobile users is the version of the content you'd want Google to index, not a pared down version, or a version that gets updated later than desktop, or version that redirects to the mobile homepage. Additional information …

The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises sites with low quality, thin content by not ranking it highly in the SERPs (search engine results pages). Let's not forget the speed of your site, not just because we …

Google is increasingly understanding what content actually means, rather than just what it says You should not try to'trick' Google. Obtaining Backlinks can be a tricky process that takes lots of time and patience. No spider activity could signal problems. At that point, company leaders consider what they wish to …

Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. You should have some level of knowledge of them and in some cases you probably will grow an expertise in these somewhat related areas. There are a variety of factors …

With a segmented list, marketers can set up automated campaigns, called drip campaigns, that transmit emails with specific content at specified times. However, if it's too long and doesn't cover a specific topic in great detail, then it can easily scare users away. You will obviously not be spending much …

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Create an XML sitemap and submit it …

In each, marketers build brand equity through domination or the recognition that the brand has one key advantage or characteristic. Content marketing has always been crucial but it is no longer enough to research several industry keywords, place them on your blog and rely on affiliate network to post links …

Don't use too many colors. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. A strong linking structure and other internal SEO best practices can provide that. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed …

The combination of SEO and conversion can result in a lift in organic results. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. All of these steps help to gain organic traffic to your website.Google is the most …

You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. When a visitor looks at your …

It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight. What makes PHP really appealing is that it is the …

You can do this, too! We can't deny the fact that ranking content takes time. So have you ever thought of what the problem is if you've already optimized your on-page SEO properly? Monitoring search engine market share news can be helpful in pursuing sound SEO choices. SEO teams and …

We believe it's because getting a link to an in depth piece of content is much more natural than a product / service page. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. For a search program to be …

Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Content is a very important part of your website but it is far from the only on page factor that will affect how well …

People tend to copy their competitors when choosing the words to use, without researching in detail what people actually search for and how many competing sites already carry these terms. ou can find out the same by tracking the keywords that users are typing in the search bar on your …

If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Rational appeals rely on consumers actively processing the information presented in the content. Like it or not, your …

Then your rankings don't really matter. Don't use too many colors. A backlink is basically someone else's website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. On page SEO refers to those elements on a site that make your page …

What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? If your title is longer, it will run off and include three trailing dots when …

Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. Before April 2012, one could easily buy his ranking position. A little bit of these and a little bit of those links, and you could manage ranking on the first search engine results page …