Is metrics an essential ingredient for any web site?

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades …

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How to diagnose Google algorithms related issues

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is …

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Aligning your goals in relation to anchor text

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Google doesn't …

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How to deal with inbound links

Communications goals differ depending on the stage in the buying process. SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. Think of a sitemap as a list of files that give hints to the …

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Provide an analysis section to help with SERPs

Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer …

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Interesting facts I bet you never knew about web 2.0

Typically, part of the answer is by targeting less popular keywords. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that …

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Does the Yahoo indexer really care about comment spam

The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. SEO stands for "search engine optimization." That's a long phrase isn't it? It can seem scary, but it doesn't have it be. Nearly, 74% of consumers …

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More importance is given to landing pages

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. In this scenario …

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Actionable tips on keyword research and Twitter

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search …

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My thoughts on backlinks

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises …

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Quality, Plus Visibility

It includes anything with a digital footprint. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed …

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Consider link bait at the inception

For example, right now tweets are getting indexed. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment …

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This story about 301 redirects will haunt you forever

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Service companies tend to favor media advertising. Emotions and other feelings can lead to poor choices. Generally, the use of focused crawlers means that websites which were granted a particularly …

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The mysterious world of link bait

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. Google searches for open content that is readable and easily navigated. Google Webmaster …

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Never changing web crawlers will eventually destroy you

What happens when you search for information? Cutting down on load time can really help to improve your entire online presence as well. Let me give you some visuals to reinforce the point. The more digestible your text is, the more people will read your articles.

Understanding URLs

If you're …

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Why content matters

Before further examining an IMC program, consider the traditional framework of marketing promotions. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Search queries are an average of three words long, and more than 25 percent are only a single word. Content …

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Clarification about search engine spiders

You certainly don't want to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. Selecting the appropriate …

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Its all about comment spam

Not only can this result in a lot of wasted effort, but it can target an audience which isn't the right one for your business. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches …

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Make sure your SEO checklist includes reporting for best results

Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people's attention will make people more likely to read the rest of your content. The key to implementing …

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A do-it-yourself guide to webmaster tools

By participating in existing chat rooms (simultaneous, online conversations with multiple people) or message boards (messages posted and read at any time), you can spread the word subtly. The SEO updates depend upon Google's algorithm updates. We all know that Google is the pioneer in the search marketing, different Google …

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Understanding stickiness

Consumer-oriented research assists marketers in identifying the context of a product's use. You should always Google keywords before committing to them.because it'll help you to understand what-in Google's eyes-is the best result for that particular keyword. If most of the results are vastly different to the content you're trying …

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The site submissions mystery revealed

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Worse case scenario your website is hit by the Google Panda algorithm. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to …

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Make stickiness the focal point of your marketing efforts

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Newer technologies create challenges for agencies such as content marketing, along with native advertising. Understanding the domain name governance model can be helpful in understanding the various domain extensions. Is there …

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What everyone ought to know about mobile search

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

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The secret to finding world class tools for LSI

Limit use of PDF files. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds (businesses and charities), as well as individuals, need to have a presence on the Web-and they need the search engines …

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Design + keyword stuffing = Greatness

You've heard of duplicate content, but how do you know if you are creating it or how to stop it from penalizing your website? The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Consumers view …

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Here is a quick way to solve a problem with analysis

If you can't budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else. Figuring out your risk tolerance is the first step, but the best approach is to focus on relevant backlinks from real websites. Now, industries and specific businesses all over …

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How to focus on link building

Click through rate is a good indicator of whether you're attracting the right or wrong website visitors and if your website content is what your website visitors are looking for. If you're attracting the wrong audience or your webpage content isn't interesting, relevant or useful to the audience, your CTR …

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How to survive your first encounter with scraping

Listening to industry experts and their predictions allows you to look for patterns (i.e., opportunity). The percentage of people who respond to banner ads steadily shrinks. If you can't firmly work out who you're targeting, what message you're sending out and what the purpose of your content is going …

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Increase Organic Traffic by the manipulation of analysis

Aside from that, maybe a better answer or a different answer would be that things that people tell you you should do don't always work and vice versa. Some agencies provide specialized services. Online web advertising reaches younger, more internetsavvy consumers. Google will ignore and not index pages with content …

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Learn to do non reciprocal links like a pro

A lot of people think of link reclamation as just 301'ing pages they have moved that still have a lot of great backlinks. So, no right way to do it, takes little longer than other channels, a lot longer, and then most people just totally misunderstand it. Test your site's …

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Questions to ask about bread crumbs

Sites that promote "thin," low-value content run the risk of being penalized by Google; they also tend to have high bounce rates and low conversion rates. The good news is that by handling website migrations well, you can ensure that there Companies sponsor individuals as agents or advocates to introduce …

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Short Story: The truth about comment spam

If content can be reproduced without much effort, then it is most likely not valuable, and if it is not valuable then it is a waste of your readers' time. Even those retailers who don't sell products online or who have substantial offline sales are still impacted by search. Is …

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