SEO is not hard. It does, however take time - it involves technical tweaks on your website, competitive analysis/content strategy, and building links from around the web. Before Google's algorithm was as mature as it is today, it was easy to achieve page-1 rankings through tactics such as repeating a …

The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the context of the entire campaign. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Social tools allow people to talk …

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Google doesn't …

The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. SEO stands for "search engine optimization." That's a long phrase isn't it? It can seem scary, but it doesn't have it be. Nearly, 74% of consumers …

Your Web address should appear on your stationery, packaging, and brochures, at the very least. Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do group your ideas in topic buckets - each bucket covering …

The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Worse case scenario your website is hit by the Google Panda algorithm. The days of self-serving, scammy, and spammy SEO are long-gone. And that's a good thing. The 'secret' to …

Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Newer technologies create challenges for agencies such as content marketing, along with native advertising. Understanding the domain name governance model can be helpful in understanding the various domain extensions. Is there …

The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. While Google is the big dog when it comes to search engines, don't forget about Bing. It …

Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and …

An alternate name for the process in the context of search engines designed to find web pages on the Internet is Web indexing. Wikipedia actually has a dedicated page listing every article with a dead link. It could be a good starting point. Create an XML sitemap and submit it …

Don't use too many colors. While designers like PDF files because PDFs preserve designs, this file format isn't great for users. A strong linking structure and other internal SEO best practices can provide that. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed …

The combination of SEO and conversion can result in a lift in organic results. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google. All of these steps help to gain organic traffic to your website.Google is the most …

Relevance versus authority: these two metrics are always at the forefront of a link builder's mind. Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Members of the …

For a potential customer who places items in the shopping basket but does not make the final purchase, remarketing becomes valuable, especially when the person did not provide an email address or register at the website. Marketers study the brand's image in order to identify its strengths and weaknesses. Few …

Although Google hasn't officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher page ranking. SEOs constantly work to get new links connecting to their sites that are from sources of high authority. It's super tempting to right …