There are a wide variety of ways of targeting PPC advertising to reach the audience most relevant to your products and services. Customers who enjoy shopping undertake more in-depth searches for goods and services. The anchor text you use for a link should provide at least a basic idea of …

To rank, you need authority. To have authority, you need links. To get links, you must be visible with people who create content. Therefore to rank, you need relationships. Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles …

Websites that are considered to be practicing various unethical (spamming) techniques are often manually removed and banned. Treat it like a mini-title for the following section of text. Content serves as a much better citation than a sales page. A lovely present would be one of those new rocking horses …

The marketing team measures the impact of the individual components of a campaign and the various channels that are featured, although these elements should be analyzed within the context of the entire campaign. Heightened levels of customer loyalty often lead to positive word-of-mouth endorsements. Social tools allow people to talk …

Make your site tell the users' browsers to cache its elements. That way, when the users visit your site again, it will load much faster, since the elements are already there on their computers. Your website's health will not only impact your SEO results but will also have a hand …

Standardized global brands also allow for the transference of best practices from one country to another. "Link building" is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of …

Getting a higher search engine ranking translates to more clicks on your page, and through that, more paying customers. When your business information is consistent across different listings and pages, it verifies for both search engines and patients that you are who you say you are. This document should contain …

And don't let SEO take over your life - you still have to be out there doing business. Visual images often lead to more favorable attitudes toward the a Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good …

Marketers seek to engage all current and prospective customerswith the brand in order to achieve success. Perhaps one of the more common and well know practices for a website to be ranked in Google and other Search Engines. In the past, Google would only give a website real estate in …

Optimising your website to rank higher on search engines is an important strategy to maintain online relevance in today's digital era. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. Search engines mine web pages and other digital content …

Every SEO should know that home pages typically have the most amount of incoming link equity, and thus serve as highly rankable pages in search engines. Everything from psychographics, and what makes a buyer take the action they take, to being able to sell the senior executive or mid-level executive …

Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it's important not to forget about the …

Over the years, SEOs have become really good at understanding keyword intent and segmenting the marketing strategy to match intent. They don't understand that it has an impact, how to leverage it, what to do with it, why it has the value that it has, and frankly why you can …

When you publish high-quality content about topics that relate to your industry, you present your experience and influence in the field. This helps you show off your authority and experience while building trust with audiences. This has a direct impact on my SERPs and helps to improve click-through rates. By …

Consumers make approximately 50 percent of all online purchase from mobile devices. The measures can be combined with demographic information to supply marketers with a more complete understanding of the target market. A newer email tactic involves weather targeting. Have you ever tried to buy artisan classic rocking horses round …

They can also originate from negative statements by a friend, seeing an advertisement that the potential customer did not like, or comments made in social media outlets about poor products and services and/or corporate misconduct. As search engines continue to mature and their understanding of concepts deepen, businesses will …

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won't help your website reach a global audience. Keyword density is a tireless SEO myth. The bottom line is that if you're focusing on a small group of …

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Videos don't work for everyone, and some marketers argue that they do very little to help SEO. Yet, they can …

Writing blog content is one of the best ways to generate traffic and inbound links to your site. Marketers who blog consistently see up to 97% more organic links generated for their site. Guest blogging greatly contributes to that number if you've made that part of your content marketing strategy …

It cares whether your page can actually help someone. SEO has matured. It is a serious business, and most brands invest a lot of time and effort into it. You should choose your tool based on your business and technical requirements. There are so many examples of wooden rocking horses …

Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Facebook, Twitter, Instagram, and Pinterest are the most widely …

So, step up your game with evergreen blog posts, but mix them up with fresh ones and you will breathe new life into your blog. There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades …

You could pay for ads - but is this really a viable (affordable) long-term solution? Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Google doesn't want to deliver you …

Once you've found out your site speed score, you can start making actionable changes to improve your page speed. You should note that an inadvertent leak of sections of the Google algorithm onto the web revealed that Google tracks a variable called timedout-queries_total, suggesting that the number of timeouts is …

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. One of the problems international businesses continuously need to address is identifying themselves as "local" in the eyes of the search engines. Google doesn't …

Communications goals differ depending on the stage in the buying process. SEO involves internal and external website analysis, including link building, proper website architecture and development, competitor analysis, keyword research, content development, and many other tasks. Think of a sitemap as a list of files that give hints to the …

Search engines will penalize or even filter out sets of your pages that are too similar for this reason. Now, more than 87% of the world's population owns a smartphone of some kind, and so why wouldn't they rush to take advantage of the benefits that voice search can offer …

Typically, part of the answer is by targeting less popular keywords. Templates are not as flexible as a custom site, but they can save you significant money while maintaining graphic integrity. f someone is more actively seeking something then it's more likely they'll search longer strings of words, meaning that …

The entire understanding of what we do as good SEOs is, to some degree I think, is completely lost in the majority of people. SEO stands for "search engine optimization." That's a long phrase isn't it? It can seem scary, but it doesn't have it be. Nearly, 74% of consumers …

From Google's point of view, it is not advisable to place the actual content of the page below the fold. Your role when writing content is to give them the information they're looking for and to make them feel satisfied and happy that they found your page. In this scenario …

Digital marketing has evolved into a mandatory ingredient rather thanan option for companies. Use simple textual links with relevant keyword-rich anchor text. Those individuals involved in designing a communications campaign must thoroughly understand the product being sold and the consumers (or businesses) who are potential buyers. Using media effectively requires …

SEO projects require forethought and planning to obtain the best results, and SEO needs to be considered during, and incorporated into, all stages of a website development or redevelopment project. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search …

Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. The Panda update (most recent update July 2015) scans your site's content and rewards high quality, unique content and penalises …

It includes anything with a digital footprint. Some people will purchase SEO purely by price, in which case you can't really compete, nor should you. Sometimes, your blog simply doesn't get the attention and the traffic you want it to get. If neither your ranking nor your SEO has changed …

Your Web address should appear on your stationery, packaging, and brochures, at the very least. Let's begin with something practical - think of all the important topics our website is about. Don't try and come up with every keyword variation, but do group your ideas in topic buckets - each bucket covering …

For example, right now tweets are getting indexed. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. Competing business demands force marketers to rely on hard attribution data to develop and support their cross-channel investment …

If you operate your website for hobby or profit, SEO can be an important tool in making your website popular. Service companies tend to favor media advertising. Emotions and other feelings can lead to poor choices. Generally, the use of focused crawlers means that websites which were granted a particularly …

Thin content (a page with little or no content) is not only terrible for user experiences, but it can get your eCommerce website penalized if the problem grows above the unknown threshold of what Google deems acceptable. Google searches for open content that is readable and easily navigated. Google Webmaster …

What happens when you search for information? Cutting down on load time can really help to improve your entire online presence as well. Let me give you some visuals to reinforce the point. The more digestible your text is, the more people will read your articles.

Understanding URLs

Before further examining an IMC program, consider the traditional framework of marketing promotions. Meta search engines (theoretically) will save you time in getting to the search engine results you need. Search queries are an average of three words long, and more than 25 percent are only a single word. Content …